Some dude in Illinois thought it'd be cool to make a Pabst Blue Ribbon themed coffin. I know what you're thinking, and no he isn't a twenty year old frat douche, he's a sixty year old construction worker. I happen to think 'designer' coffins are among man's most retarded creations, but hey people are entitled to blow their money however the see fit (at least he didn't buy a KISS Kasket). I imagine this surly rust belt laborer is just trying to piss away his kids' inheritance before he dies.
The bright side to this story is that this PBR casket is not commercially available. It was done up all special for Bill Bramanti. So what does one do with a PBR coffin while still alive? Fill it with ice cold Pabst Blue Ribbons, duh...
Here's a link to the story if you haven't had enough already.